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HMV is all set to revamp its digital music service (DMS) with a 1 September launch. The new DMS is backed by Microsoft and will offer Windows Media 10 audio files as well as Janus for portable subscriptions (HMV Unlimited) as well. The key point that sets HMV apart is the plan to have in-store presence for digital music offering hardware and expert advice. Quite what that means for the top-selling iPod’s presence in HMV stores is questionable.

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