Apple is rubbing its hands together as the pace of legal downloads accelerates and iTunes is way, way ahead of the pack. A couple of weeks back, Apple announced 430 million downloads with 50 million coming from Europe and it’s now counting down in 100,000 increments to 500 million. The local person who makes that 500 millionth download will receive 10 iPods and a gift of 10,000 downloads. iTunes is stretching out its lead with digital music rapidly approaching 5% of music sales but it could all change as more and more digital audio players are released that are compatible with portable subscriptions.

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