The mobile music scene is about to burst into dramatic live with multiple launches and first out the current crop is Orange, which has launched a new phone capable of holding about 170 songs that can be backed up on your PC but not played through your PC. Songs from Orange are £1.50 each and are in AAC+ format, the phone will also play MP3, WAV and WMA files. Orange, O2, Vodafone and T-Mobile are all backing the current mobile model of a separate service, non-compliant with the PC and on the whole bypassing the PC.

Apple will roll out a service that use the phone as an additional player hooked into iTunes, bypassing the mobile operator. Napster is proposing a wholesale approach where it provides the complete service to mobile companies and they simply co-brand and count the cash.

Despite the intense PR campaign by the mobile operators and sponsorship of music events, their model won’t make sense to the consumer who has already invested time and money in either iTunes, Napster or any other PC_based digital music service. Something gotta give and the consumers will decide which …