MyCokeMusic, in cahoots with its supply partner Loudeye, has expanded its coverage to include the Republic of and Northern Ireland and Italy. Brid Drohan, Media & Activation Manager at Coca-Cola Ireland, said: “When the mycokemusic site opened in the UK in January last year, it was heralded as the first time a consumer goods brand moved into the digital music sector. The launch of mycokemusic.com in Ireland demonstrates a long-term commitment by Coca-Cola to offer consumers new and progressive ways to experience music.” MyCokeMusic offers Windows Media formatted and DRM’d music as well as mobile ringtones.

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