Warners Music is setting up and e-label that will sign-up artists with a view to reducing the commercial pressures on them to succeed with lower costs as tracks will be released in smaller bunches and online. It’s following on a route already trod by Universal Music, who set up something similar under the leadership of Rob Wells in the UK but UM hasn’t revealed many details on the operation.

The ‘fewer but more often’ process is one that has been publicly espoused by the likes of Radiohead amongst others, and of course the indies are a long way down this road. It’s interesting the way in which digital music has gradually eroded music labels’ old model after all the initial ‘it’s the end of the music business as we know it’ talk. The labels have riden out the storm and are once again absorbing the new into the old.

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