Shazam, developer of the simply brilliant music/mobile recognition system, has sold its technology to the performing rights organisation BMI. No details on the pricing of the deal and BMI’s Landmark recognition Services will take on the technology and will rename it BlueArrow (which is a bit naff IMHO). Shazam will then license back the technology to sell to consumers. THE BMI will use the technology to automatically track usage of their members’ material across media. “Pattern recognition technology is the single most promising way to identify music performed on today’s media and further into the digital future,” says BMI president and CEO Del Bryant. “BlueArrow technology will give us a powerful new tool for the identification of music played on radio, television and in digital media.”

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