Virgin Digital, the digital music service from Virgin that previously launched in the US, is due to open its doors to the UK on 2 September. The Daily Telegraph is carrying some details of the new service, with individual tracks priced at 79p, while subscriptions start at £9.99 per month for PC-bound music, while £14.99 buys you portability to Janus digital audio players as well. Powered by Loudeye, music comes in Windows Media format and a catalogue of 1.2 million tracks will be available.

HMV will launch the following Monday with a slightly larger catalogue of 1.5 million songs, in the same format and with the help of McFly and The Who but pricing has not been disclosed. Both are hoping to tap into the radiply growing digital music market by using their brand recognition coupled with a physical presence in their respective stores.