Later this week, the CarPhone Warehouse will sart stocking and selling the Apple/Motorola ROKR (iPhone is a better name) with O2 having a two-week lead over the other operators. However, come October BT Mobile, Virgin Mobile and Orange will all join the frey. Response has been tepid and The New York Times (sub required) sums it up nicely with it’s not great but it’s a start.

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