Paul Myers is putting his money where his mouth is as his digital music service Wippit has started what he promises to be a £600,000 campaign to raise the profile of the service. So far, there are widespread posters on the London underground.

Predominantly a Windows Media-based service, Wippit does offer 60,000 MP3 tracks, which naturally don’t carry the DRM restrictions of the Windows songs.

Wippit has made a number of first moves – MP3 service in the UK and signing up with all the majors – but despite a high press profile, it has yet to turn those into subscriber numbers even with a reasonable £50 per annum rate and a pretty good range of artists including Basement Jaxx and Franz Ferdinand to name two.