Legal peer-to-peer service MashBoxx and P2P-friendly research company BigChampagne could find that more and more labels are knocking on their doors. Not necessarily for licensing deals (in MashBoxx’s case) but also for marketing information. It seems that the notoriously customer ignorant labels have cottoned onto the fact that P2P is a rich source of profiling data, something that’s been sorely missing from a lot of music marketing over the past 40 years or so.

Especially as music choice is so subjective, P2P quickly shows who is listening to what but more importantly what else they listen to, a connection that never fails to surprise. Even the mighty Amazon’s system of recommendations is based on past purchases but has no idea of what your musical history is and so can’t really point you in any surprising directions.

It’ll be really interesting to see what the labels will make of the information they collect.