Napster is getting busy with it ahead of the crucial Christmas period. First, a new version and now sex is selling the subscription service as the company has launched a nifty viral marketing campaign, which as I linked to it and seen it twice is definitely working. My only grumble is that the company is still obsessing over iTunes – the premise is that why would you want 30 seconds when you can get the whole thing. Fair enough and it’s slick but Napster has enough positives of its own that I think the marketing premise is bascially wrong.

The company’s editorial approach in the UK is spot on and if they eyed up the opportunities available on the UK music media scene I think they might well change tack.