A lot of UK radio stations are already acutely aware of the threat that the changing patterns of music consumption mean to them but just as a little nudge in case they’ve forgotten, a new survey by Bridge Ratings in the US showed that 85% of young music fans would prefer their own digital music collection to the radio. Admittedly, US radio is in a much worse state than the UK but the the big, multi-genre radio stations in the UK may well find themselves losing listeners hand over fist who prefer control, niche emphasis and omnipresent accessability. In fact, the rapid growth of mood music stations such as Smooth FM etc shows that age may not be a barrier to changes in listening. Many digital music services such as Napster, Yahoo and Rhapsody make much of self-defined streaming radio station services.

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