The US parent of digital music service Napster has gone for an interesting twist on the subscription DMS model – an advert-supported version of the service providing access to its 2 million songs for free. The company will split ad revenue with the music owners. Users can stream any song up to five times. The unlimited and ad-free version of the service remains at between $9.95 and $14.95 per month with downloads also available at 99 cents each. A nice new viral touch is the ability to post direct links in websites/blogs that take you straight to streaming versions of songs. Coming soon also is the user-generated People’s History of Music, though it’s sitting alongside ‘original biographical details and pictures on artists’ by the service – why bother with that? Expensive and folks will go straight to the people’s version.

Worth a read – Napster for free reaction.