One of the early entrants into the UK music digital music scene, MyCokeMusic, is to close its doors on 31 July saying that in 2004 it needed the service offer downloads but that that need no longer exists in 2006. Those with outstanding credits will be able to transfer them to another Loudeye/OD2-powered service but only by the end of August. No new credits will be sold. MyCokeMusic, though a marketing extension, did succeed in making digital music downloads a relatively painless experience – as long as you didn’t have a Mac.

MyCokeMusic was often given marketing pushes by Coca-Cola with free credits given away etc and it remained ahead of more direct plays such as MSN Music, however it was always behind iTunes and more lately Napster and the lively Wippit, not taking the illegal sites into account of course.