HMV’s digital music statregy, which appeared to be dead in the water, following unsuccessful roll-outs of both an expensive, Microsoft-powered digital music service and alleged in-store support, is being given a shot in the arm (or is that a jolt of electricity to the corpse?).

Though only for Windows 2000/XP users running IE (sigh), HMV Digital now offers clips of all the 2 million tracks in its catalogue, exclusive artist playlists and most excitingly for the record labels variable pricing on the content.

Better still you don’t need to download any software to access it, well apart from the restrictions mentioned above. I mean how difficult is it to code web pages to work for all users? Oh, I forgot it’s all about Microsoft not the users or the business.

More from NetImperative here
.

Advertisements