It’s a red letter day for Apple as the company reported sales of more than 10.5 million iPods, which in turn has pushed the company’s profits up by 88% year on year to $770 million. Of course, it’s never that simple with Apple though as the board has had to publicly back Steve Jobs in the row over backdated stock options, which threatens to sully the company’s reputation. And, to add a little sauce to the ongoing label negotiations, Jobs has said Apple users are not interested in subscription.

But how does he know? I’m an Apple/iTunes user and I think subscription is a great model, it’s simply a longer story in the telling but if anyone could tell that story, surely it’s Apple/iTunes? Strangely enough, digital music services, in theory, make more money from subscriptions but I guess if hardware is your biz model then maybe it doesn’t matter.

I say stay open Steve, don’t go jumping the shark fella.

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