As tempting as both desirable shiny items are, I’m a little confused as to Apple’s business planning especially given the over-ambitious price point for the iPhone in the UK. Minimum £35 a month and I pay for the phone – sorry, I’m an Apple fan but there’s no way I’m stretching to that. Besides which, iTouch offers everything I want – interface, design, iPod – plus the added bonus of WiFi. Admittedly, the smaller Flash-based memory is a slight off put but then I already have 3 iPods, so what’s one more!

The interface is beautiful and I’m sure that the iPhone will have an impact on users and other manufacturers but as a business decision I think Apple may perform a quic two-step and change tack in a few months on this one.