And the flavour of the month this month will be the USB memory stick. Not much more than a jumped up floppy disc, UMG is laughably stating that the CD is an old format that hasn’t evolved and that a more expensive, lower audio quality physical replacement is better – yeah right. Digital is the instant coffee of the music world, some is better i.e. higher bitrates but the properly brewed equivalent, to continue the metaphor, remains the compact disc or ideally vinyl. For the labels to try and pass this off as ‘it’s what the kids want’ is nothing short of nonsense. It’s more like another roll of the dice, a ‘let’s see if this works and we can charge more to shore up our crumbling business model’.