SonyBMG has taken the plunge into the world of free digital music by signing up with We7, backed by OD2 founder and all-round music superstar Peter Gabriel. From the end of April, the likes of Foo Fighters, Justin Timberlake, Bruce Springsteen and so on will be available for endless streaming in the ad-supported world of We7.

Ged Doherty, Sony BMG chairman said: “We are in the business of embracing a multitude of new ways our music can reach audiences. Our deal with We7 is an important step forward in offering fans greater flexibility in how they consume music.”