For $121 million, Best Buy in the US has snapped up Napster, which is considerably less than the money spent on it to cover legal cases, running costs and so on. While talking a good fight Napster has been sinking fast and even opening up to the iPod market has not turned things around yet. Napster follows Wippit as the digital music casualties start to mount, though Wippit just shut up shop after failing to find a buyer.

Subscription is a long sell and no player has yet made that story short and snappy enough to convince consumers in really big numbers. Yahoo has bailed, Wippit gone and there are almost no music subscription successes to be found. Downloads – not a problem.

What’s required is for a company already offering subscriptions for other digital services to tie music into it, really market it and make it easy and open – no DRM, match iTunes pricing (or better it) and ideally integrate social tools such as Last.FM/Pandora etc.

Easy.

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