Nokia handsets are designed for the pre-iPhone era. In their day, great and with sales to match (1.3 billion) but times have changed dramatically. The iPhone, Android handsets and now Windows Phone 7 have crossed the rubicon and helped to create a new era of mobile use, where the phone/device does many things – camera, email, instant messaging oh and the odd phone call. And, once a customer has crossed over, they won’t be going back.

Promises are being made by Nokia and an acquaintance of mine heads up their UI and UX, so have a listen/watch of Nokia’s Marko Ahtisaari, I’m underwhelmed by what he had to say sadly. With no product, promises of a new design pattern and drawing on old, tired Europe vs US battlelines, my gut reaction is that Nokia has buried its corporate head in the sand and thinks that its market share will buy it enough time to catch up with Apple, Google and Microsoft, and that everyone is waiting for what Nokia has to offer.

I’m unconvinced, the lifecycle i.e. how quickly people change their handsets means that by 2011 the new Nokia UX/UI design could well be irrelevant as customers have moved to other manufacturers and platforms, and winning people back is much harder than getting them the first time. 2010 could well be the jumping of the shark for the Finnish mobile giant.

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