Tag Archive: Google

youtube-logoYouTube has become a monster in terms of traffic and made many a video exec green-eyed with envy but despite the volume of users and streams, YouTube continues to burn a $500 million + hole in Google’s coffers, hell $300 million in streaming costs alone. Advertisers won’t touch it with a barge pole as they don’t want to be placed next to content that could be anything from cats climbing curtains to something altogether more nasty. Deals with Disney for some short-form content may start to turn the tide but the flow in other direction dwarfs it by a thousand fold.

What doesn’t bode well for Google and YouTube is the fact that the content they want to move into YouTube will costs a fortune and reinventing a brand such as YouTube is even harder than starting a new one, which is expensive as well. Hulu is moving beyond US borders and has built an attractive model. If/when the ad market firms up and finally moves from TV to online in a major way, Google could find itself with an expensive bloody nose. What’s worrying for Google is that while it has the finest engineering brains in the world, what it doesn’t have is genuine soul and design.

My gut feel is that YouTube could find itself number two in many markets with the wrong model, the ‘wrong’ audience as far as the money is concerned and facing an uphill struggle. For the first time, Google may well have to have a long look at itself realise that this specific party could be over or more accurately they’ve turned in up in fancy dress to a black tie event.

Marissa Mayer, VP of UE at Google, is the gateway for engineers within the company who want to get their products and ideas in front of the founders. From my perspective, what is even more interesting is her role as the key touchpoint for user experience in what is probably the most important company on the Internet. If it doesn’t get past Marissa, it doesn’t go online. The simplicity of the Google search front page, including the colours and limiting the word count under 40, are rooted in her tastes and choices.

This is a 55 minute interview with Charlie Rose that just about covers everything you might want to know about Google, including how the company hires…

Google eye tracking

Fascinating eye tracking research from Google

More from ReelSEO…

%d bloggers like this: