Tag Archive: User Experience

Flavorpill is a lovely site. Carefully curated, some great content and I’m especially fond of the photo galleries. Flavorpill clearly spends a lot of time putting these things together and yet almost all of that work goes to waste.

Why? Simply because when I click through, as I often do, this is what I see.


Here’s the full size page for reference, scary how long the page is and the % for the focus content drops into single digits when you look at it like this!



The big bar of features, navigation, search bar, branding (x2) and sign up are all well and good but my purpose as a customer coming to this page is to view and work through the gallery. But roughly only 15-20% of the page is actually the content I’m after – doh!

This is what I want to see.


Even then, I really want the image top and centre and the rather lengthy description below. Just to put theselves into the customer’s shoes, the guys and gals at Flavorpill should realise that this template layout is seriously munted. Even if the structure of the page is changed – moving or minimising the navigation, the structure of the gallery module itself is back to front.

So, in a nutshell, all the hours spent putting together the gallery, creating the copy, coding the page to draw me in, show me ads, put a shine on the Flavorpill all go to waste for the sake of 30 mins UX.

Khoi Vinh interview

BIg fan of Khoi Vinh’s work on NYT.com, the reinterpretation of how people consume news and the options in ways you can consume NYT online are very strong pointers to the way forward IMHO. The Times Skimmer is absolutely great and I love using it, that said the NYT.com navigation and a few other elements are spinning out of control. But hey no one’s perfect!

The video’s here (Embed code doesn’t work…sigh)

iPad or not to iPad

Apple iPadIt’s been fascinating to read all the immediate feedback to the Apple iPad launch. Most bloggers seems to have gone on the attack – no multitasking (pow), no Flash (slap) etc etc. I’ve been holding fire. When asked, my opinion has been that I love my iPod Touch. I watch video on it, I read books on it, I check email and write email, I hit Facebook, I tweet and so on. So, for me, straight out of the box, the iPad is a no brainer. Bigger screen, faster, redesigned apps, productivity tools and so on.

So, why the hate?

I think it comes down to one thing. This is not for the geeks. The row is a distillation of the same PC vs Mac argument I’ve heard more times than I care to count but with the added layer that this isn’t even directed at the Mac geeks (a special subset of the PC geek clan), so Apple has opened the door to a much wider audience and I think that the geeks don’t like that everyone will be able to do some of the things they consider their domain.

Going all the way back to the Mac launch, it’s a computer for the rest of us (OK, I’m a bit geeky). This is computing power for everyone. No extra bits, keyboard, mouse and so on. It’s tactile, simple, ‘just works’ as was often quoted by Steve Jobs on the launch. It’s a no brainer for the majority of people, not the computer users but the computer user world and everyone else besides.

As a user experience, this is computing or digital life made simple – I hold it like I would a book/magazine, I can share or simply enjoy whatever for myself. To be fair, I haven’t touched one (yet) but while acknowledging that version 1.0 of any technology should be dodged, I instinctively know that this fulfils a need for me. There are things I do with my iPhone and iPod Touch that the iPad will simply do better and faster.

However, the iPad genuinely offers developers an amazing opportunity to reimagine their desktop/laptop and iPhone applications. This product will sell by the boatload, if I produce media or make games, I would get the SDK and get cracking.

Is the iPad a game changer? After 20+ years working with computers, the Net and so on, I’m pretty damn sure it has certainly raised the bar higher than it’s been before and at the same time made the entry point lower than ever before. That’s a game changing combination.

Oh, and check out what will be possible for v2

Below is a great cut of the presentation, focusing on the UI for iPad, fascinating multi-touch potential…

There’s more here on LukeW’s blog – nice job guys!

Soda Pop Stop

My small root beer obsession to one side, this is a wonderful guy and this video contains more great ideas about user experience, dealing with customers and so on than you would ever get in a $1,000 a day conference!

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